Hello and welcome to my Medium profile! I’m Carly Barrett — copywriter, dog mum, tea drinker, and chronic evolver based in Ontario, Canada.
In my early twenties, I was diagnosed with psoriatic arthritis. I started writing — both on and off Medium — to help find the light in a dark diagnosis and make friends along the way.
Today I’m 29 and I’m happy to say that I’ve healed my chronic pain. Now I’m even more driven to write as a means of connecting with people in their dark moments. …
“I love my writing business, but I hate marketing myself and looking for clients.”
I told my friend for the umpteenth time as we relaxed in her hot tub. It had been a particularly hard day for me with clients requesting ridiculous changes, chasing down late payments, and dealing with unrealistic expectations.
The thing is, I had been chasing that freelance lifestyle for so long, and now that I had finally achieved my goal, the realization hit like a brick: I didn’t want it.
I hated the hustle, the marketing, the constant search for high-quality clients who would actually pay…
A few years ago (okay, more than a few), I was walking home from elementary school with my report card in hand. I was one of those kids that got good grades, so I wasn’t afraid to hand my report card over to my parents. I was excited because it generally meant I got a reward, like a chocolate bar or some other treat that translated into a “Very Exciting Event” for a child.
My Mum finished reading my report card and looked up at me with a puzzled look on her face.
“This is great, Car, but your teacher…
The other day, a fellow blogger and writer reached out to me asking for advice on finding writing clients. He had the writing skills and time to dedicate to completing client work — but where were the clients?
Since I currently own and operate a client-based writing business, I felt very qualified to share some inside tips and tricks with this fellow writer. After following one of my suggestions, he even told me that he received a “positive response” from a new potential client!
Finding great clients is a common problem for many writers, so I’m going to share with…
Bigger doesn’t always mean better
Many people have misguided notions about what an email list actually is — maybe you’re one of them? You know email lists are important. You know you want one. You might even know how to build one, or already have one. But do you truly know what they are, at the most basic level?
“Duh, Carly….they’re a list of emails.”
Sounds obvious, right?
As so often happens in life, we tend to overlook the simple things. Yes, an email list is simply a collection of contact information that you have the ability to contact…
“I’m a writer.” My voice went up at the end, making my answer seem more like a question.
The barista at Starbucks just smiled warmly in response, hitting me with a generic “That’s awesome!” before waving me through and greeting the next person in line.
That was my response to “What do you do?” for the first year after starting my writing business. I was telling people I was a writer, but I felt like a fraud saying it. Was I really a writer? Was I good enough to be a writer? The imposter syndrome was real, and it showed…
That’s it, I thought. That’s the secret to becoming more likeable.
My eyes were closed, and my mind was in that place between waking and sleep when I shot straight up in bed.
Through my tired haze, one line of the audiobook playing in the background stood out to me:
“We lie about who we are because we know that societal mores do not have room for that person. That is the “nobody.” That is the person whom we doubt others will like and accept.” — Joe Dispenza, Breaking the Habit of Being Yourself
I paused the audiobook to think…
“I don’t know what’s happening. I’m in chronic pain and can’t make it up the stairs to my apartment. It hurts to walk, sit, breathe. Something’s wrong.”
My Mum was quiet on the other end of the phone, 270 kilometers away. I could tell she was trying to support me without completely losing it. She didn’t want me to know she was just as scared as I was.
In the weeks before I made that call, I had been waking up to more and more pain every day. My muscles ached liked I’d just lifted 500 pounds for the last…
You finally did it — you’re selling your product or service online! You sent out a few emails driving traffic to your sales letter and…crickets. People just aren’t biting as you’d hoped. Don’t despair; all is not lost.
I’ll show you the exact steps you can take to improve your sales letter conversation rates in a minute. I’ve learned this process by working as a copywriter on 6 and 7-figure program launches and investing thousands in education to advance my skills, most notably Mike Shreeve’s copywriting programs. First, a few important notes:
1. Make these modifications to your sales letter…
Freelancing has amazing perks. You can work from anywhere in the world, provided there’s an internet connection. You set your hours, make your schedule, and don’t have to play corporate politics. Let’s face it; we became freelancers in the first place because we wanted the freedom to work from the beach, travel to the Maldives at a moment’s notice, or be home with our families more often. The keyword there is freedom.
But there’s a dark side to freelancing that we don’t like to talk about, and it’s eating away at the freedom we so badly crave. Here it is…