Sep 8, 2021
Hey, Ed! The fastest way to create an email list of high-quality leads is to reverse engineer the process. Specifically, that means:
- Plan the big-ticket thing you want to sell and who you want to sell it to
- Create a free resource that would appeal to the people who would buy your paid product
- Run Facebook ads to give your free thing away in exchange for an email address (Paid advertising is optional — you could do organic marketing instead, but paying for the leads provides speed you generally can’t get from organic marketing)
- Sell your product through daily emails
This is a broad overview, but I hope it helps stir up some ideas for you!